Getting commoditized by AI, or worse?
We map your brand in AI, because you can't manage what you don't measure.
It starts with a single audit:
2 weeks, 3 platforms, 5 metrics
How we help brands understand and manage how AI systems represent them.
AI Brand Visibility Audit
Timeline: 2-3 Weeks
A detailed framework and assessment of how your brand appears across major AI systems (ChatGPT, Claude, Perplexity, Gemini) compared to competitors.
Brand Ground Truth
Timeline: 4-6 Weeks (Optional)
Authoritative brand positioning documentation optimized for the main sources AI Systems draw on to frame their prompt responses about your brand and category. It is a very robust machine-readable companion to your legacy brand guidelines.
Continuous AI Authority
Timeline: (Optional)
"Organizations may need to actively monitor and manage how their brand, credentials, and digital identities are encoded in the data ecosystem, while also developing safeguards against brand impersonation or adversarial mimicry.
— Khan et al., Max Planck Institute for Software Systems & Microsoft, Presented at IASEAI'26, UNESCO Headquarters, Paris, February 24, 2026
What You Get:
Ongoing strategic partnership to correct and monitor your visibility.
Bio
I don't help brands adopt more AI tools. I help them ensure their strategic positioning translates to confident consistent responses from AI Systems, so they're recommended, not commoditized.
With 20+ years building and scaling creative agencies for luxury, hospitality, and tech brands, I understand how premium brands maintain competitive positioning under market disruption.
Now I apply that strategic thinking to the most significant shift in commerce since mobile: AI-mediated transactions.
Publisher, Brand AI Report - Weekly analysis of brand positioning in AI systems for CXO audiences
Creator, Brand AI Confidence Meter
Google-Certified Generative AI Leader
Former Faculty, Association of National Advertisers
Advisor to premium brands on algorithmic visibility and categorical positioning
